10 COMMON DIFFERENCES B/W A MANAGER AND A LEADER

1)      Manager makes sure that the work gets done; leader shows how to do it.

2)      Manager Commands, leader inspires.

3)      Manager shows you the timelines, leader emphasize on quality.

4)      Manager follow the trends effectively, leader creates it.

5)      Manager tells you how to compete; leader tells you how it is created.

6)      Manager tells you to groom your skills, leader drives them.

7)      Manager tells you how important is to plan, leader tells you how important is to plan contingently.

8)      Manager emphasizes on hard work, leader tells you to be a smart worker.

9)      Manager makes you live like a horse, leader tells you to be the king of the jungle.

10)   Managers are outspoken, leaders are knowledge managers.

5 WAYS TO BE UNIQUE AT WORK PLACE

1)      FOUR KEYSTONES

a)      Trust

b)      Energy

c)       Farsightedness

d)      Nerve

a)      Trust:

Not just let you to initiate the risk but to be with you in hard times. Start trusting people!

b)      Energy:

When you have people around you, automatically you feel energetic.

c)       Farsightedness:

Planning before the problems arrive doesn’t just let you deal with the problem, but more effectively.

d)      Nerve:

It is the courage, discovery and spirit.

2)      Be an Original:

Be what you are rather than inspired by someone and flowing his/her flow. This stops your originality and people often tag you “Artificial”

3)      BE LIKE THE  SUN NOT LIKE THE WIND

Shine to light others than to be drifted away.

4)      LET YOUR LIFE SPEAK

Don’t keep on telling people who you are, let them come by asking “Are you _______?

5)      DON’T COMPETE, EXCEL

Don’t run with the competition, try to create it.

BLUE OCEAN VS RED OCEAN STRATEGY

Before moving further, one must know what Blue Ocean Strategy and what Red Ocean is?

RED OCEAN STRATEGY:

To come in competition with others, making alike or similar product and share profit and loss or reducing the Market share of others through sharing or direct competition. Eg. Olper’s Olfrute & Nestle Fruita Vitals. It’s the known Market Space, where boundaries are defined & accepted, and after sometime the competition becomes even harder due to new entrants. That’s why it is termed as Red Ocean as the ocean turns red due to overwhelming competition.

BLUE OCEAN STRATEGY:

It’s the new created market space, unknown, untapped and undiscovered. In Blue Oceans, demand is created not fought over and growth is profitable and rapid. The term blue oceans are NEW but it has always been with us. What industries were unknown 100 years ago?

The term blue oceans is NEW but it has always been with us

What industries were unknown 100 years ago?

•  Automobiles
•  Music recording
•  Aviation
• Petrochemicals
• Pharmaceuticals
• Management Consulting

So it would be true to say that first the Ocean seems blue and as the time passes it turns red due to super saturated competition.

What should be done?

• Before making the big idea, companies must research about the untapped market space.
• Be unique, talk different sell different.
• Create opportunities.
•  Focus on benefits rather than features.
• Go for the considerable stretch in product or service after a period of time, since launch. E.g. Product line, variants.

In today’s world with special reference to Pakistan, a marketer should be very vigilant, before investing he must anticipate the flaws hitting back.  People are very rational, and because of the so many options available for a single product or service, it really has to be very catchy, different to attract such intellectuals. Every new entrant comes to make profit, without profit, existence of the company go on stake. If it is a Giant, it can resist the pressure and revise the mistakes did previously to make the business profitable again. But for the small emerging companies, these things turn out to be very critical and conclusion, shutdown! By saving the research cost in the beginning, it is not worthy to put the entire business on chance.